BUSINESS INTELLIGENCE, BUSINESS ANALYTICS, AND DIGITAL ANALYTICS
A focus on Students
and Tutors drives the need for Analytics, and an entrepreneurial approach to
initiatives.
Information
Governance, Reporting, and Business Intelligence, underpin development in
Analytics. A useful
reference is the following data and information visualization classic:
Stephen, F
2012, Show Me the Numbers: Designing
Tables and Graphs to Enlighten, Analytics Press.
The following
text provides useful material on technical architecture, data modeling, and the
implementation and application of scoring models. Secure Data Systems for
Analytics and Predictive Modeling can drive recommendations and value for learning
and teaching initiatives:
Haertzen, D 2012,
The Analytical Puzzle: Profitable Data
Warehouse, Business Intelligence and Analytics, Technics Publications.
The interactions
and data from digital environments are also necessary for Analytics in the
online space, and require appropriate measurement and interpretation. The
following guide includes data integration, online metrics, campaign tracking,
and benchmarking:
Clifton, B 2012, Advanced
Web Metrics with Google Analytics, Sybex.
CASE STUDY
This Case Study combines these elements to drive initiatives in an
Education context to boost student performance and add commercial value:
Disclosure: Blog Author, Employer, Supplier, and
Implementation Partner, are referenced in the Case Study. This is also a current
Top 5 candidate for this Award:
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